About a year ago, I went to my first workshop on "elevator pitches"I was told to start with something that intrigues the investor - it shouldn't necessary express what you do in detail, but it should instead, describe the benefits your business offers. (Essentially, start with benefits not features). For example, one company that rents designer handbags to customers starts its elevator pitch by describing itself as "Netflix for handbags"... simple and effective.
After you have intrigued the investor, you should then highlight your MAIN features & your accomplishments and track record that justifies an investment.
This pitch below did not follow those rules - at least from my perspective. Except for the fact that they sell chocolates, I don't know what benefit this company offers that separates it from its competitors. Everything else felt like information overload! I wanted to scream - "Streamline this presentation & stick us with the MAIN points!" This poor lady tried to squeeze just about everything there is to know about her company within that 3 minute time span and in the end, she lost me.
But, I'm the typical "A" student that likes to follow the rules laid out by the professor. So, tell me - was I blinded by what I learned in the seminar? Are there experts on the perfect pitch out there who can tell me what I've overlooked in this? I'd really like to hear your opinion!
That’s it for this week’s “WILDCARD WEDNESDAY"!
