Social media has opened up a whole new world of opportunities to engage with our customers like never before. We openly ask for their feedback and opinions on our brands, products and marketing programs.
Of course, asking those questions can be like opening a can of worms. Many times that commentary is inspiring, as brands look to continuously improve. Other times, though, it can be potentially damaging to the brand.
Read more: http://www.entrepreneur.com/article/226563#ixzz2cOV7GmwS
